Latest Industry Insights from Kerridge CS
You know that we now live in an increasingly digital world. For businesses, initially this meant having a website, then moving into e-commerce, and more recently, having a social media presence. However, the most forward-thinking businesses have now moved beyond these elements and are busy adopting their digital strategy.
Did you know that in 2016, mobile devices such as Smartphones overtook PCs as the most popular device for surfing the net, and more search is carried out on Smartphones than on any other device? We all vastly underestimate how much time we spend on our mobile devices (phones and tablets), sometimes by as much as 30%. In 2017, mobiles will be used to consume more content than televisions.
Tony Pey, Head of Sales Engineering at Kerridge Commercial Systems, explains the benefits of using eCommerce.
What is a mobile responsive website?
A mobile responsive website is one that is designed to work just as well whether it is viewed on a PC or laptop, tablet, mobile phone or other device; either the layout or the content or both respond and adapt based on the size and orientation of screen on which they are presented to the viewer.
It may seem that the Christmas period offers marketing opportunities primarily for retailers with consumer customers; people don’t tend to buy building, industrial or automotive supplies as Christmas presents. However there are seasonal opportunities for merchants, distributors and wholesalers too, and especially for those with a B2B ecommerce solution.
Shopping cart abandonment is one of the main issues for online traders. According to recent research, three quarters of the world’s online shopping carts are abandoned, which means that you are potentially losing a lot of business.
Tony Pey, Head of Sales Engineering at Kerridge Commercial Systems (KCS), explains how using multi-channel ecommerce software that is fully integrated with your ERP system delivers a more satisfying experience for your customers and makes life easier for your staff.
Since we last wrote about omni-channel commerce and shared the top omni-channel customer service experiences that customers want, new research has been released that highlights the importance of creating a seamless experience for customers, across all of your channels.
Companies in the distributive trades have seen a massive shift in their customers’ expectations, in recent years. B2B customers, whether they are builders or plumbers, retailers or manufacturers, car mechanics or caterers, are consumers as well. As such, they have got used to rich omni-channel experiences when shopping for personal items, and expect to have the same ease, convenience and level of service when buying goods for business use.
What does Omni-Channel Commerce mean?
Put simply, it means engaging with your customers, for sales, marketing and customer services, across multiple channels, in such a way that they have a consistent experience of your organisation, regardless of channel or device.
Online trading: the fastest growing retail market in Europe
According to the Centre for Retail Research, ecommerce is the fastest growing retail market in Europe, with overall online sales expected to grow by over 18% during 2015. These figures don’t come as a great surprise. The way that we all shop has changed dramatically over the last decade and this is now impacting on all areas of our lives, at home and within our work places.
Deliver seamless self service experience
Following our latest series of articles, on making it easy for customers to do business with you, below is a guide to building a successful e-commerce self service environment, for your trade supplies customers.
Successful expansion demands total control over all your business streams and the flexibility to develop additional routes to market. Will new branches provide the promised service, your supply chain cope with new product lines, or an innovative sales channel justify the investment?
Making it easy for customers to buy
What are the key things you need to do in order to provide a smooth experience for those customers who not only shop via mobile, but also swap between devices?
It is crucial that businesses understand customer relationship management tools in order to secure long-term clients. With competitors acting as a constant threat to trading, it is important that you are ahead of the game when it comes to client needs.