Latest updates and insights from Kerridge Commercial Systems

Making it easy for customers to buy

What are the key things you need to do in order to provide a smooth experience for those customers who not only shop via mobile, but also swap between devices?

It is crucial that businesses understand customer relationship management tools in order to secure long-term clients. With competitors acting as a constant threat to trading, it is important that you are ahead of the game when it comes to client needs.

Tracking sales and stock levels is an integral facet of any retail business, but so too is customer relationship management. Whether your primary focus is on regular contracts or individual sales, you can benefit from more effective customer communications, which can result in improved order values, greater return sales, and increased word of mouth marketing and branding. The advanced timber merchant software developed by Kerridge Commercial Systems offers these benefits and more.

CRM or Customer Relationship Management is the term used to describe the data and systems that companies use to track and monitor their interactions with clients, and their purchasing practices. This data is designed to enable companies to more effectively target the brand experience and the messages sent to their customers, with a view to establishing and maintaining a positive rapport with clients.

It’s an obvious core strategy to ensure that your customers are as happy as can be with both the service you offer, and, the products you deliver. You and your workforce know this, and will be targeted to ensure that the perception of the company is held in high regard.

Increased field service engineer productivity is the goal of every field service organisation. Simply put, greater field service engineer productivity results in shorter service visit durations, more service visits per day, and greater field service revenue. And most of that additional revenue flows straight to the bottom line as increased profit. So how can field service management software help?

The word ‘stress’ is one that field service management businesses don’t use very often. Nevertheless, it’s a factor in just about all of their customer relationships. How so? Because at the point that a field service engineer arrives on site, stress is something that those customers are often experiencing. The good news: service management software can help.