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Latest updates and insights from Kerridge Commercial Systems

Understanding Customer Relationship Management

understanding customer relationship software

CRM or Customer Relationship Management is the term used to describe the data and systems that companies use to track and monitor their interactions with clients, and their purchasing practices. This data is designed to enable companies to more effectively target the brand experience and the messages sent to their customers, with a view to establishing and maintaining a positive rapport with clients.

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Catagories: CRM & Customer Service


First-time fix rates help to drive customer satisfaction

First-time fix rates help to drive customer satisfaction

It’s an obvious core strategy to ensure that your customers are as happy as can be with both the service you offer, and, the products you deliver. You and your workforce know this, and will be targeted to ensure that the perception of the company is held in high regard.

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Catagories: Field Service Management, CRM & Customer Service


Field service management software: five ‘quick wins’ in service engineer productivity

Field service management software: Five quick wins in service engineer productivity

Increased field service engineer productivity is the goal of every field service organisation. Simply put, greater field service engineer productivity results in shorter service visit durations, more service visits per day, and greater field service revenue. And most of that additional revenue flows straight to the bottom line as increased profit. So how can field service management software help?

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Catagories: Field Service Management, CRM & Customer Service


5 golden rules for building excellent customer relationships in field service management

5 golden rules for building customer relationships in field service

The word ‘stress’ is one that field service management businesses don’t use very often. Nevertheless, it’s a factor in just about all of their customer relationships. How so? Because at the point that a field service engineer arrives on site, stress is something that those customers are often experiencing. The good news: service management software can help.

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Catagories: Field Service Management, CRM & Customer Service


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