Recruiting in the builders merchants’ trade can be tough. With a large number of people choosing to go to university, attracting top talent in your trade is a big challenge. That’s why we have put together a list of five builders merchants’ recruitment tips to help you attract the best possible candidates.
- Offer training and development
Obviously you will train a new employee in how to navigate your yard and use your ERP software etc. But to attract the best candidates, you will need to show that you’re willing to invest in their on-going development.
The BMF (Builders Merchants Federation) offers apprenticeships, in-job training and higher education courses. By offering to pay for your employee’s training, you can show that you consider their development as important as your business’. In return, you get someone who is fully qualified for their job and are more motivated to stay with you for the long term.
- Promote your vacancies wherever you can!
It’s all very well having lots of vacancies which offer plenty of benefits, but how are potential candidates going to know about them if they aren’t promoted effectively?
Social media is a great way to do this due to the vast audience size, (if you don’t already have accounts you should,) and it is a good idea to also use the merchant trade press. Which leads me to….
- Look within the builders merchants industry
Who better to employ than people who already know your industry? PBM (Professional Builders Merchants) magazine for example has a circulation of 10,000. Having an advert in a merchants’ magazine is a great way to get your job advert in front of a large and relevant audience.
- Make your advert appealing
Now you know how to get your advert in front of a large and relevant audience. The tricky bit is to make it catch people’s attention and getting them to respond to it.
According to Monster, many job ads are written with the assumption that the employer is doing potential candidates a favour by inviting them to apply for their job. To avoid this, make sure that your advert is welcoming, not too long, (fewer than 700 words is great,) and like one of your customers, you will need to appeal to a candidate’s wants and needs.
- Offer flexible working patterns
With workers having to balance work with childcare or being a carer, candidates are increasingly looking for employers that offer flexible working patterns. This can include but is not limited to part time, flexi-time and term-time working.
By giving prospective employees this flexibility, they are likely to be happier and more productive in their role and also more likely to stay with you for the long term.